Reasons why you need to harness the power of SMS marketing Customers prefer SMS
Did you know that today’s customers love text messages more than other channels such as phone calls or emails? According to Ofcom, people in the UK check their mobiles, on average, every 12 minutes of their waking day.
Thanks to mobile phones, customers have a world at their fingertips and more than likely have their phones on them constantly. Whether they’re busy or not, text messages are one of the most convenient forms of communication – and your audience will love you for embracing it.
Top tip: The key to a good SMS message? Make sure south korea rcs data your messages are engaging. Keep your messages short and clear to help keep your engagement rates high (and costs low!).
SMS is a communication tool that feels natural to your customers. It’s simple enough that customers and employees can use it with minimal or no training.
The beauty of SMS is that your customers already have everything they need to connect with your business – their mobile phones. Customers love the convenience of not having to go looking for comms.
But the benefits don’t stop at your customers. It’s also a breeze for you to set up and train your team on.
Benefit from the increased open rate
When it comes to marketing, emails often walk the fine line between spam and promotions folders. But text messages? They’re almost always read.
Why? Because they’re clear and to the point. It only takes a few seconds to read a text message and they don’t land in a separate folder. You can wait days for customers to check their emails, and even then, you have to hope it lands in their inbox.
The read rate for SMS is 98% compared to the average email read rate which is around 20%, so it’s quite clear who the winner is.