Awareness or Top of Funnel

[nusaiba125]

TV advertising still resonates with most viewers, and social media advertising is suitable for reaching Generation Z.

With a quarter of teens watching content primarily using social media for search, it's likely that Generation Alpha will have similar search preferences in the future.

A survey on popular ways to discover new brands and products showed the following results (% of consumers in each generation):

Generation Z: 32% - social media advertising, 28% - TV advertising, 28% - search engines.

Millennials: 33% - search engines, 30% - social italy consumer email list media advertising, 30% - TV advertising.

Generation X: 37% - search engines, 36% - TV advertising, 32% - word of mouth.

Boomers: 46% - TV advertising, 40% - word of mouth, 38% - search engines.
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