Ultimately, permission marketing aims to generate contact details for your target group and at the same time obtain the permission mentioned above. In order for this to work at all, you usually have to offer an incentive - after all, only a few people give away their data just like that. This could be the download of a free e-book, the newsletter about new blog articles (ad-free in our case, of course), a new customer discount or even participation in a competition. The latter carries the risk that you may collect contact details of countless people who are not at all interested in your products and are just keen to win. A prize should therefore be directly related to the company or product in order to really azerbaijan telegram screening appeal to your target group.
Ultimately, no matter how attractive the incentive offered is, it is of no use if no one knows about it. You should therefore advertise it specifically. In addition to your own website (see also SEO , SEA and content marketing ), the whole thing can also be spread via social networks such as Facebook or in appropriate groups on XING .
Opt-in vs. Opt-out
Opt-in and opt-out are two terms that are often used in connection with permission marketing. They refer to the way in which a recipient gives or withdraws his consent to receive advertising or information material.