Tips for researching suitable media
Depending on the industry you are in, what your target group looks like and what kind of relationship you have with your customers, you will need to take different approaches to researching suitable media. Simply find the right tips:
Ask your existing customers directly what media they consume, of course in connection with the topics that are relevant to you. You don't need a professional survey for this; it is often enough to ask on Facebook, in the newsletter or in a direct conversation with the customer. This will give you an idea of which media are relevant and you can use this as a basis to identify similar media.
Next time you are at the train bahamas telegram screening station , go to the newsstand and browse through the print media for suitable papers.
Don't just think about print media ! Often it's print media that comes to mind when you first brainstorm. But television, radio and online media are often much more important.
Radio in particular is often forgotten in public relations, but it still has a huge reach. According to recent studies, almost 80 percent of Germans listen to the radio every day. It is therefore definitely worth searching through the program structures of radio stations for programs that are thematically suitable.
Ask Google ! If you click on “News” under the input window for a thematic search query, you will only see results from online media. This will give you a feel for which online media are reporting on your topics.
There are so-called clipping services (also called media monitoring) that specialize in searching media to see whether certain companies or topics have been reported on, in order to make the success of public relations work measurable. Using this service usually only makes sense for large companies in whose communication strategy public relations plays a crucial role. However, you can use clipping service providers to identify suitable media for your press work: Ask for a list of the media that they search in their offerings. This will give you a long list of media titles that you can research further in the next step. At www.clipping-anbieter.de you will find many different companies that offer media monitoring.
Look at the media data of media that sound interesting to you. These often not only contain advertising prices, but also information about the readership. This way you can check whether the target group matches your own. The best way to find the media data is to use the search function (Ctrl+F) on the homepage of the respective media offering - it is often hidden in the footer.