The trend towards cross-border trade is worth highlighting separately

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high competition generates interest in other markets;
the development of cross-border business relations makes the markets of other countries accessible, and sellers enter where the business of our leading marketplaces has already expanded (Uzbekistan, Vietnam, China, etc.);
There is a development of production in neighboring countries as an alternative to China. The trend is gaining momentum. Perhaps it is worth taking a closer look and grabbing a nice piece.
And, of course, we can’t help but mention AI . Even marketplaces are implementing artificial intelligence on their platforms, for example, to generate descriptions, create covers and rich content, and improve the quality of photos.

We also use neural networks in our work, for example kenya consumer email list , to create videos when there is a large batch of goods and filming real videos is labor-intensive. AI helps to create the desired interior for furniture and thus convey to the buyer all the advantages of our product
There is also a noticeable growth in the share of niche marketplaces , which receive their unique and loyal audience of those who are looking for a specific product. For example, in the case of Lamoda, trust in brands and product quality plays a role, and people go to the auto parts marketplace for specific parts, and the entire infrastructure of this site is created to make it convenient to choose them.

This trend will only grow stronger, so if your product fits into any category, we recommend taking a closer look at niche marketplaces.

And if you are not sure whether it is worth entering marketplaces, which platform to choose to start work, how to correctly calculate unit economics and build a promotion strategy, our specialists are always ready to help and share their experience.