Beyond the page: off-page seo essentials

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The work you do directly on your web pages is only half the effort. You need other techniques outside your site to maximize your off-site presence.

Search engines look at backlinks from trusted websites to judge your content’s quality. Sites that earn more quality backlinks tend to rank higher and get more traffic than their competitors.

Generally, there are a few modern link-building strategies to get quality backlinks to your site. One of them is digital PR.

Digital PR builds brand awareness and helps earn quality backlinks senegal mobile numbers list from trusted websites. This boosts your site’s authority and search rankings.

Reaching out to the media,
Getting sponsorships,
Writing press releases,
Working with influencers.
You can also earn backlinks by creating valuable resources like:
Semrush’s Backlink Analytics tool shows that this specific page has 9.5k links from 452 referring domains and receives an impressive 15.2k monthly visits.
mage Source
Why do resources perform so well?
They contain a lot of information on a single page. The guide above constitutes a whopping 4,422 words. Long-form articles perform better on Google.

Secondly, such guides meet Google’s E-E-A-T principles. Our example above particularly included unique insights from 800+ SEO experts. People naturally link to it when they write about that specific topic.

Brand signals tell search engines and users they can trust you. Your online reputation comes from social proof, author credibility, and what others say about your business.