According to research by Ingate Group.
Respondents gave 4.5 points to performance marketing for the ability to evaluate efficiency and flexibility — the presence of settings that allow you to adapt an advertising campaign to business objectives. A score of 4+ was awarded for the completeness of sales funnel coverage and the speed of obtaining results.
The SEO direction earned 4.5 points for the prolonged result and 4.3 for the ability to cover different business sectors. The tool received poor marks for the long launch period and the lack of a guarantee of results.
SMM also “failed the exam” due to the lack of guarantees, mexico consumer email list but experts positively assessed the possibility of its use for various client tasks.
So, the conclusion is - give way to contextual advertising. But what to do if it does not work in your niche? Read the article .
Fines for marking break records
Have you forgotten that advertising must be labeled?
From January to October 2024, Roskomnadzor issued 334 orders and imposed fines totaling more than 21 million rubles !
Violators received penalties for failure to provide, or provision of incomplete or inaccurate data, lack of marking, and more.
At the same time, there were many violations in private publications: 80 in Telegram, 46 on YouTube, 49 on the banned social network.
Therefore, colleagues, I recommend labeling all integrations and not relying on chance, especially since more than a third of Russians do not trust unlabeled advertising posts, and 13% generally doubt the reliability of such advertisers.
Performance is a leader among digital tools
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