Andrey Gavrikov, Chief of Completo and expert in digital marketing

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So, before you place your bets on advertising, pay attention to your financial strategy and build a reliable end-to-end analytics system, define goals and strategies, and set up monitoring and analysis of your finances.

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This way you will be able to ensure the growth and development of the organization. Even if now it seems to you that the costs of attracting a financial director are not justified, it is worth considering that in the future these investments will become the foundation for ensuring the stable development of the company.

With such a base, you can already realistically evaluate the effectiveness of marketing efforts and set adequate KPIs for your team.