Top Trends and Practices for Ranking

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Gone are the days when digital marketing was seen only as a job of producing content on social media.

Nowadays, the digital environment has much more to be explored, and companies must be prepared to discuss topics such as influencer marketing, artificial intelligence , paid traffic, brand reputation, media tools, among many other issues, including the so-called SEO (or Search Engine Optimization).

Contrary to what many people think, optimization for search engines (a free translation of the little word in English that we mentioned earlier), such as Google and Bing, for example, which gained even more importance after the ChatGPT boom , should not be carried out only according to them.

Did you know that YouTube can also be optimized with SEO techniques? In the same way, social networks such as Twitter, TikTok, Instagram and even Kwai can be optimized.

So it is.

This is what we are going to talk about today!

Stay tuned to learn more about the top ranking vp quality email database trends and practices for 2023 in the world of SEO!

What is SEO
If you're still a little lost, even before understanding the trends and what SEO is, don't worry: we'll explain it to you.

SEO can be defined as a set of strategies and techniques used to improve the visibility and positioning of a website in the organic results of search engines, such as Google.

Its objective is to increase the relevance and authority of a website in the eyes of search engines, through optimizations in both the content and the technical and structural aspects of the website.

By implementing SEO practices, you can improve your website's ranking in search results, thereby increasing your exposure and attracting more qualified visitors.

Therefore, the objective of an SEO analyst, for example, is to always keep content related to the company where they work among the top positions and/or first pages of search engines.

Some of the SEO strategies involve:

the selection of keywords relevant to the website content;
the creation of quality content;
the optimization of HTML tags;
improving page loading speed;
the construction of quality external and internal links, the so-called link building;
between others.
Read also: 3 trending practices to transform your company into a digital world