Why B2B needs media advertising

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Media advertising is an advertising product aimed at spectacular perception, attracting the attention of the audience with the help of images, video, audio.

In a broad sense, it includes almost all advertising methods except direct ones. In a narrower sense, it includes banners and videos.

Formally, media advertising is considered contextual, but it differs in placement, format, and task. For example, it primarily works with the audience's perception, attracts attention to the product, company, qatar consumer email list and brand, forms an opinion, and evokes certain emotions.

Visually, media advertising may not differ from performance advertising, but their preparation and implementation strategies are different.

In B2B, display advertising is used to :

increasing brand awareness;
formation of a positive image of the company;
increasing the coverage of the target audience (TA);
attracting potential clients.
In our experience, this type of promotion works best at the top stages of the customer journey, but can also be beneficial during the actual purchase process of a product/service.


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