A series of invitations to sign up from the Asana website. In the first case, the user is invited to sign up for a free trial because Asana can help them better in their work and social proof is used as a lever . In the second and third cases, the focus is always on simplicity in managing work, reassuring the user and explaining how Asana can solve their problems, for example by helping them meet deadlines.
A WeTransfer message, an example of effective microcopy
In the example above, we see an informational message from the WeTransfer why choose our service website , which uses the “new and shiny” phrase to grab attention and encourage the user to click through to find out more.
WeTransfer FAQ Section
Also from the WeTransfer website, the FAQ section , written in a friendly and human way. I invite you to read the last one, isn't it brilliant?
Brilliant example of microcopy from WeTransfer
The latest example from WeTransfer (I promise!), which scatters microcopy everywhere. 5 little words, but which nicely encapsulate the instruction to be carried out.