Goals and Metrics to Calculate Your Social Media ROI
A complex analysis, that relating to ROI, which has no beginning and end, but works under the radar following step by step each phase of the project . Only in this way is it possible to have under control the various activities carried out, but organize your finances with mint above all to have the right data at hand to understand how to perfect your strategy.
Making such considerations only at the final stage means having continued to invest time and resources in activities of little effectiveness. Certainly not an intelligent modus operandi.
Going into concrete terms, there are many steps to follow to set up such a monitoring process, let's look at the main ones together.
1. Set goals
How to Calculate ROI: Set Goals for Social Media Activities
We always start from here, because only by having a clear idea of what to achieve can you be able to monitor the right indicators and understand the progress of the project. Different objectives have dedicated KPIs and require different analyses both in terms of approach and tools.