working through pain points and objections through expert articles

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Such a wide range of areas shows that even the most non-trivial business can find an audience in the messenger.

To do this, you need to develop a strategy, test various hypotheses, select the optimal ones and scale them.

Useful material:
Promotion in Telegram: How to Communicate with the Audience and Increase Your Popularity
Zen
Zen's audience is 80 million people, 70% of whom are people romania consumer email list aged 25-45, that is, the adult solvent population.

In terms of format and capabilities, Zen is suitable for:

a detailed story about the products and their differences;
Answering frequently asked questions using content;
developing brand trust and enhancing reputation.
We talked more about why Zen is suitable for B2B and how to use its capabilities in this review:

Useful material:
Why B2B needs Zen: advantages of the tool and promotion features
For example, in one of our cases, the Client, a manufacturer of building materials with a network of dealers throughout Russia, needed to enter a new site and competently work with unformed demand, simultaneously forming the loyalty of the target audience to the company.

Thanks to carefully conducted analytics, development of a step-by-step content strategy and its correct implementation, the Client was able to obtain almost 2 million coverage and more than 69 thousand site visits.

What exactly was done and what nuances should be taken into account if you want to achieve the same goals, you can find out here .