If sales are carried out on the manufacturer's

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website through B2B2C dealers , then in this case it would be optimal to divide the traffic between dealers' websites by geography. It is better for dealers to have their own websites, in which case the traffic between them will be distributed more fairly, and in the absence of competition by geography, conflict situations will not arise.

If it is not possible to use third-party scripts , training should be carried out within the framework of the available goals in Yandex Metrica, and the “Manual bid management” strategy should be used, but until September, the time of the automatic transition to EPC.

Useful material:
Single Performance Campaign in Yandex.Direct: What Business Needs to Know
Semantics and B2B Ads: What to Pay Special Attention to
To create a good semantic core and promote it using russia consumer email list contextual advertising, it is worth:

use prefix words , such as "wholesale", "from the manufacturer", "for business", "supply", "purchase", "wholesale", "catalog", "supplier". Of course, this is not all that can be used, B2B niches are very different, but for most niches that relate to the supply of goods, the words are listed.

If you create a semantic core, at least its target part, using these words, then most likely the majority of target leads will come from these "keys". Moreover, they can be used not only for search advertising campaigns, but also for YAN (Yandex Advertising Network). In the case of one of our Clients (a manufacturer of cleaning products), the majority of leads came from these "keys", and from YAN;


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In this case, it is stated directly on the creative that they cooperate with wholesalers. Image from the author's archive

correctly cluster according to the readiness to purchase the search service. When you collect the semantic core, you have two key tasks: the first is collecting "hot" traffic, which in principle will be less, and the second is collecting a certain "warm-up" base for retargeting for further closing them on a deal.