The web offers us the possibility of purchasing a vast quantity of products, not only in their basic version but also by adapting the objects to our personal needs and tastes: customization represents an added value for those who make online purchases and its importance is a fact. Never before have we been able to purchase so many different items, yet we have become accustomed, as consumers, to asking for more and more from the market, and so the customization of products can represent a strong point for those e-commerce that are willing to invest in it.
Why is product customization so attractive?
In reality we could talk about three major criteria that push a customer to the advantages of line database want to customize a product:
Practical criteria
It may be a question of identification , for example, in the case of identical items found in the same environment, by personalizing them we can easily recognize them.
Functional criteria
It is different when a product is given some specific features for a job or activity. In this case, it is a customization based on the feature.
Aesthetic criteria
The user wants what the market offers, but nobody likes to wear uniforms and purchases increasingly tend to reflect / enhance the buyer's personality .
Why focus on online product customization
E-commerce sites have seen the personalization of their offering as a gold mine .
More and more online stores are basing their business model on the possibility of modifying the product to give the customer a personalized finish. I can give you some examples so you can see how some e-commerce apply this concept in practice.
Let's take the case of the online store Photocity , where you can create your own custom photo book or calendar, choosing from a wide range of layouts, materials etc. You can build your kit from scratch, which will give you the certainty of receiving the perfect product for your needs.