Not emotions, but logic: what a B2B website should be like to generate sales

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Not emotions, but logic: what a B2B website should be like to generate sales
Artem Elisov
Artem Elisov, Commercial Director
June 25, 2024
Content
No USP on the first three screens - no conversion
Lifehacks for increasing website conversion
The site as a tool for influencing perception
No matter how fast marketplaces grow, no matter how much slovenia consumer email list audience social networks attract, it is worth understanding that it is the website that, having studied it, users decide on cooperation.

At the same time, B2B clients are not guided by emotions, but approach the choice of a partner rationally, looking for an opportunity to increase the company's profits or facilitate the implementation of any business tasks.

Previously, we talked about what you should pay attention to when developing a B2B website and discussed the basic points.

This time we are “diving into the details”: which pages of a B2B website should be given special attention and how to fill them with content correctly so that incoming traffic is converted into sales, said Artem Elisov, Commercial Director of Kompleto .