If you know the state of the industry based on research, you can respond to your counterpart much more appropriately and thus not only demonstrate expertise and empathy, but can also anticipate needs or doubts.
Regular customers are actually a blessing for companies - they mean predictable sales and lower acquisition costs compared to cold calling . However, regular chile telegram screening customers also require their own research: namely, research into all the topics on which you have already worked together. Otherwise, you can quickly find yourself in embarrassing situations, for example if the customer has already discussed a topic in detail with a colleague - but unfortunately you don't know anything about it yourself.
A look at the CRM system and, if necessary, a short conversation with colleagues who are or were in contact with the customer in question can help here. Questions that definitely need to be clarified include: What has already been discussed or implemented with the customer, who were the contact persons and was the customer satisfied? When was that and are there any special features for this customer, such as a certain pricing structure? If all of this is clear within your team beforehand, you will make an informed and positive impression on your customer during the appointment.
research of the contact person
The classic is the traditional manufacturing company and the advertising agency. While senior managers or managing directors in manufacturing companies sometimes work for the company for decades, agency staff often change on an annual basis. But nobody wants to have to keep rattling off the same program to bring their counterpart up to date. If an agency wants to keep existing customers , it has to pass on its knowledge about the customer as completely as possible.