Step 9.
It is worth noting that in the case of closed B2B portals, competitor analysis is more difficult: information about the internal processes and products of competitors is usually limited, and most of it is not publicly available at all.
However, there are methods, the use of which, even with such input, will allow you to study your competitors, identify your strengths and weaknesses, and find growth points.
This:
Studying open sources of information . You need to start with the “base”: use websites, press releases, activity reports, news articles and other publicly available data to get an idea of the activities of competitors;
analysis of companies operating in your or similar fields, whose ukraine consumer email list target audience overlaps with yours;
collecting and processing customer feedback . It is advisable to conduct surveys and interviews with those customers who cooperate not only with you, but also with your competitors, in order to understand why in a certain situation they prefer one or another supplier;
participation in industrial events and conferences where representatives of competitors may be present;
metal expo.jpg
For example, similar exhibitions. Image from the author's archive
using third-party tools to monitor online activity and analytics to obtain data on competitors' activities;
Conducting a SWOT analysis to assess the strengths and weaknesses of competitors, as well as the opportunities and threats in their activities.
While this type of analysis may seem like a challenge, consistently and thoroughly studying the available data will help you better understand the market situation and make informed decisions about how to grow your portal.