You can take a very precise approach by running ads for specific customers. Whether you want to target users based on their location, time of day, device used, or other factors, you can design a PPC campaign that reaches only those people you know are most likely to buy.
With PPC, you don't have to constantly monitor Google's algorithm updates. You bid to be at the top, don't matter much.
The cons of PPC
While PPC offers a wide variety of business benefits, it comes with its guangdong mobile database less attractive sides as well:
Unlike SEO, PPC traffic isn't free. Every click is directed to your website from an ad, and you have to pay for it. And while some industries have relatively low click costs, others can reach $10 per click (check out our CPC Map for more ideas on how to estimate your cost per click). You can also use our Keyword Magic Tool to see an estimate of the CPC for each keyword.
keyword magic tool CPC screenshot
With PPC advertising, you need to spend money to see results. And the more you spend, the better results you'll get in terms of the number of clicks and conversions. Your conversion rate is an important metric because if your traffic isn't converting, you're going to lose clicks and money.
As competitors start advertising, click costs continue to rise. You may end up spending more money over time to get a conversion.
Unlike SEO, where you won't pay to launch a campaign or strategy, you need a larger initial investment to get started, because you'll be paying for clicks.