Types of promotion in Telegram

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First of all, it is worth understanding that with the help of Telegram you can manage your audience:

in a channel/post in a channel if you want to increase recognition, stimulate sales growth and improve audience loyalty;
to the site , when the goal of promotion is to expand audience reach, increase recognition, and generate leads;
into a chatbot to increase loyalty, simplify the usa consumer email list user's interaction with the company and the product, stimulate sales. But on condition that your chatbot can do this, that is, warm-up chains are set up, payment or registration for the service is connected.
Promotion in Telegram can be organic (shareable) and commercial.

Organic includes:

publishing viral posts;
comments on posts in other channels;
cross-marketing;
joint online events;
promotion on other platforms (website, social networks, YouTube, etc.).
Commercial ones include:

sowing in Telegram or via Yandex Direct;
advertising in Telegram Ads or MTS Marketer;
promotion of a Telegram channel via Yandex Business and/or Yandex Direct.
We talked about each method, its advantages and features in more detail in this material:

Useful material
Telegram Promo