Conversion from impressions to clicks

[nusaiba125]

We are, of course, talking about optimizing the card for search queries: each product can be found, and the buyer will search for it, asking a variety of queries, sometimes quite non-obvious ones.

Your task: to create a card in such a way that it ranks for all possible keywords in this case.

Let's say, if you sell a little black dress, neither casual nor office, but you don't use the word "evening" anywhere in the description or title, then you immediately lose a whole group of queries and a stream of potential customers who will search for such a product using the specified keyword.

How to influence : study the statistics of search queries of your target audience in your category and create a description of the card taking into account relevant keywords.


Traffic ≠ conversion. How to design a card so that the target audience buys the product

If you want your product card to generate sales, and not just one-offs, you need to work on its conversion rate.

Useful material
Sales on marketplaces: factors without which something can go wrong
How?


Conversion from impressions to clicks (product card vietnam consumer email list openings, CTR) can be increased using:

product photo optimization
It's obvious, but it's a fact: a product photo is what a buyer sees when scrolling through the feed, even before going to the card. And it should "hook" him.

How do you know if you're using a good main photo?

Before the start of active sales, there is always a stage of testing the main photo .

First, you need to analyze the results for relevant keywords, analyze the products that are already showing/selling well, customer requests and reviews for these products.

Once you understand what customers pay attention to, you will determine what should be depicted in the main photo and order several (!) options from the designer.

Important point : the quality of the photo itself should be high, the shooting should be studio, with the light set correctly. If you are hiring a model, you need to specify certain requirements for her appearance and other nuances.