Let's now get into the heart of keyword analysis tools . The offer is really wide and I want to give you a preview of what you can find for each one and how you can use them best to obtain useful results. The common thread of this excursus will be the "crocodile skin" ?. The tools are the following:
Keyword Overview
Keyword Magic Tool
Keyword Difficulty
The Keyword Overview allows you to have a quick overview of a keyword allowing you to quickly analyze the search volume, the trend over time and the competition . Not only that, from this report you can delve deeper into the benefits of using our homeowner database semantic spectrum of what you have analyzed through the analysis
of the “phrase match” keywords, that is, those that contain the keyword you analyzed
“related” keywords, that is, keywords that are related to the one being analyzed
I consider the related report the most important to analyze. Compared to the phrase match, which completes the search and does a complementary job to my SuggestMrx , the “related” allows you to detach yourself from the “physical” correlation to find logical links. So for example I discovered that there is a company called “Dolmen” (a tannery that treats crocodile skin), that crocodile “trimbula” (we have been wondering since 1993 ) and what a “birkin” is (I have to become more of a fashion addict).
The Keyword Magic Tool instead pushes the accelerator on the analysis of the semantic spectrum, that is, analyzing the searched word trying to identify the possible vectors of abstraction . Before testing the tool, remember one thing, already dictated to me by someone from Google many years ago: Italian is a terrible language for algorithms and artificial intelligence.
That said, the tool is really simple: you enter a query (if not very self-explanatory use a phrase) and then you analyze the groupings (topics) that SEMrush proposes.
In my opinion, the approach to the tool should not be "cool, it does everything, I do and download the report" . In my opinion, we need to analyze the report and make sure that the little light bulbs inside our heads (called neurons) turn on and allow us to project semantic vectors to identify all the possible verticalizations of a sentence.
Such work (tool + brain) allows us to outline what is called a silo structure . The next choice will be to understand if this structure is rich enough to be declined in a hierarchical navigation structure , therefore multi-page, or if it can be an excellent resource to allow capable copywriters to write the best text for the landing page. Yes, because – maybe they never told you – but the texts must be written by those who do that for a living, for art and for persuasive skills. The SEO is not a writer, he is more of a surveyor.