Keep in mind that you won’t be doing this alone. At least 93% of B2B marketers report using email to distribute their content. MarketingProfessions B2B Content Marketing: Benchmarks, Budgets, and Trends 2018 – North America Study.
While email marketing is primarily used to spread information and generate leads, it is also an effective tool for building relationships with existing customers and users. You can design your newsletter strategy in such a way that it can be used to share strategic content that will maximize feature adoption, cross-sell, and upsell to current users.
Of course, distributing content via email doesn't always work the first time. To get the best results, you need to:
Record customer preferences during the subscription process itself.
Maximize Email Deliverability
Track open rates, CTR, and sales conversion rates.
Last but not least, clean your email list regularly.
3. Make sure your emails are optimized for mobile devices.
It is a well-known fact that most users rcs data saudi arabia check their mobile devices to check email while on the go. Research by Email Monday confirmed that 81% of users use smartphones to check email. Desktops and laptops are a close second at 74%.
Source: emailmonday.com.
Source: emailmonday.com
In other words, if you want your emails to be opened , read, and responded to, your promotional emails need to be mobile-friendly.
There are countless ways to do this. These tips will help you get started.