Imagine that a former acquaintance is looking for a job and asks you whether you can think of something suitable. Perhaps you have even heard of a job offer recently.
The same applies to recommending companies or products. If you are not completely convinced of a product yourself, you will at least not actively recommend it. You are more likely to vent your anger if the impression is too negative. In general, complaints are expressed more often than positive feedback. Thanks to the social web ( blogs , Facebook, Twitter), this is happening more and more often in large circles of friends and acquaintances, rather than just in small ones.
Satisfied customers are the basis for successful recommendation marketing
So referral marketing starts with great service, great products or, ideally, both. "Standard" service is usually not enough here and the better you are, the more likely you are to be recommended.
Even if it is difficult in the long run, you must not only meet your customers' expectations, but even exceed them. This is the only way to get them to actively recommend you (on their own). Convince opinion leaders in particular. These are those who are excellently networked ecuador telegram screening and enjoy a high reputation. Due to their greater reach and expert status, they are particularly valuable for your referral marketing.
You already measure your customer satisfaction regularly and it is consistently high, but the rate of new customers from referral marketing is too low? Give your customers a helping hand and make it easier for them to recommend. Think about ways in which you can make it easier to spread the word. Online, recommending is relatively easy: most content now has "Facebook Like" or "Share on Twitter" links. If you like what you read, recommend the content. That's all it's about. If you don't use these methods, the recommendation is one step further away for the reader - for most, that's already one step too many.