Google noticed this years ago and, in addition to all the "technical" and semantic criteria that determine the ranking of your pages and posts on the Internet, EEAT is also playing an increasingly important role. EEAT stands for Experience, Expertise , Authoritativeness and Trustworthiness - the terms I just mentioned: experience, expertise, authority and trust. These have an effect on both people and Google.
In addition to live formats such as webinars or your presence at conferences or barcamps, your blog is the place where you can reliably demonstrate your expert status.
In the blog, you don't just show what you can do. You also show yourself as a person . People like to buy from people, not from organizations. That's egypt telegram screening our big advantage as self-employed people. And our blog is our most important tool for ensuring visibility and reach for us and our offering.
You can position yourself through your blog articles . Here you make it clear what exactly you stand for. Using your very personal writing voice, you show the people who found you through Google how you can support them and help them.
This also makes it clear that your blog should not be a random collection of texts or pure advertising for your products or services, but should be strategically structured with added value for the readers.