shopping events and gift-giving
How to generate more attention in the highly competitive year-end business
Most people are still enjoying the golden autumn, but the rather gloomy and dark season is coming ever closer. But that also means that the Christmas season is approaching ever faster. For some, the thought of it may already trigger mild panic attacks. Others, however, are already looking forward to Black Friday or similar shopping highlights. Retailers, on the other hand, can already hear the tills ringing and for anyone who wants to make a decent profit from the end-of-year business, it's time to bring out the big guns. Anyone who wants a piece of the pie must therefore ensure maximum visibility.
But what is the best way to do this? Use the potential of your existing email distribution list. But use it properly - with special mailings. You probably know this from your own experience: you don't even open many emails and when you do open them, you usually just skim them quickly. You have to get the recipient to open your email and also get them to notice the content and, ideally, respond to it as desired.
The subject – every beginning is difficult
As always in email marketing, the first hurdle is the subject line, which is meant to arouse curiosity about the content. You can have the best mailing, but if you fail at the subject line, it's all useless. To help you overcome this important hurdle, we've put together a few tips for you:
Length matters: Ideally, it should be between 45 and 60 characters, but not more than 70 characters
Personalization: Use personalization options in the subject line
Relevance: The most important thing should come first
Clear words: Make it clear in the subject line what it is about
Urgency: Create the feeling that no delay is possible
Enhance: Use symbols and emojis in the subject line, but no more than 2-3
Attention Spam: Avoid terms that can be identified as spam
Testing: Test different variants, e.g. with a split mailing
Pimp my Newsletter: How to turn an ordinary newsletter into a special mailing
Once you have overcome the hurdle of the subject line, you must of course also provide the appropriate content and ensure that the recipient's expectations are not disappointed. Don't just use the standard newsletter for the end-of-year business, but make it something special. Use particularly beautiful or animated images or dynamic content. We have put together a few options for special mailings for you that you can use well beyond the end-of-year business.
countdown
The countdown has proven to be effective, especially thailand number dataset in terms of creating a certain amount of pressure and forcing the recipient to act. A countdown is a good eye-catcher in a newsletter. You can quickly find providers of countdowns online, both free and paid. You just have to integrate the generated HTML code into the newsletter.
Personalized Image
Very personal
Nowadays, everyone expects a personal greeting in the newsletter text, but personalized images are something special. Because they appeal to the ego and most people are happy when they suddenly see their name in the sand or snow.
Animated Gif
moving image
Unfortunately, using videos in newsletters is still difficult, as most email clients do not support them. An animated GIF can help, however. A movement alone generates enough attention. There are more than enough examples on the subject of Christmas on the Internet (note: image rights!). If you would like a customized animation or want to use the animation to draw attention to a discount campaign, it is best to get a graphic designer on board.