Who is the target audience for the blog post?
Closely related to this is, of course, the question of the target audience for your blog post. Many people have written completely without addressing the target audience - and that has happened to me too.
For the keyword "case study social media strategy" I can assume that I'm more likely to reach students or participants of a social media marketing finland telegram screening training course and educate them with my post. But neither of them will probably ever take advantage of my advice.
For the keyword "what are bounce mails" I attract not only sole proprietors who are already somewhat more advanced with their mail marketing, but also employees in marketing departments who rarely become my customers.
So you need topics that address the questions your potential customers are asking, but not the questions that might interest you as an expert and other experts.
Just because you can blog about a topic doesn't mean you have to .