customer insights
Especially if you do your own organic social media marketing and regularly interact with your target group, you will gain valuable insights into the behavior and preferences of your customers. This way you can tailor not only your content and advertising, but also your offers much better to their needs and wishes.
search engine ranking
When your content is shared on social media, Google evaluates these positively as " social signals " - and you have added another piece of the puzzle to your search engine optimization.
I don't want to hide the fact that social guatemala telegram screenin media marketing also carries risks. The classics that are mentioned again and again and listed in specialist literature are:
reputation
This is what most people are initially most afraid of. Negative comments, negative reviews and possibly even a shitstorm that cannot be controlled. Ultimately, the fear of damaging a company's reputation. In my experience, however, these potential risks are very low, especially for small companies. Greater risks lie in mistakes made in the following points:
Legal
Out of ignorance, you can easily violate copyright law, the law against unfair competition or the Telemedia Act, as well as the GDPR and the terms and conditions of the social networks themselves.