Under this menu item, exploratory data analyses such as funnel analyses, path analyses, segment analyses, free analyses and more can be created. Creating your own reports requires a little more time and expertise. However, reports can be created more flexibly and often show more data than standard reports (which sometimes summarize values). The analysis feature was previously only available in a simplified form in Google 360.
As soon as a data analysis has been created, it is initially only visible to the owner (with the logged in Google account). If other users are to see it, they must be specifically approved by the creator. The exploratory analyses can then only be viewed in read mode and cannot be edited. If you want to edit it as a reader, it is recommended that you create a copy of the exploratory analysis, which can then be configured accordingly.
Advertising: Conversion reports & evaluation of different attribution models
The advertising reports only work if conversions have been australia mobile numbers list activated/set up! (Purchase is automatically a conversion in GA4). The advertising reports provide insights into the conversions of the different channels . Evaluations of the sales from the channels and various attribution models (linear, first and last click, etc.) can be carried out . In addition, (automatic) statistics on advertising measures are available.
IMPORTANT: The attribution model in GA4 is data-driven by default and no longer has last click as an attribution model! However, the attribution model can be changed at any time in GA4 via the property settings, but Google clearly recommends data-driven in order to take every acquisition point in the conversion process into account. The attribution model selected in the administration affects event-related traffic dimensions , e.g. source, medium, campaign and standard channel grouping. As already mentioned above, the change has no effect on traffic dimensions at the user and session level - these still use last-click attribution.