A highly visible, media-savvy social CEO alone does not turn the rest of the workforce into convinced, good brand ambassadors. This includes, on the one hand, the aforementioned satisfaction and identification with the company. On the other hand, the success of such a company-wide program depends not only on the role model function of the superiors, but above all on how well the employees feel supported and valued by them.
To achieve this, however, the decision-makers concerned usually need a certain amount of coaching and support .
3. Strategic basis
When developing communication and content strategies, it is surprisingly often the case - even and especially in larger companies - that those carrying out the work are not even aware of any stated strategic objectives, but that PR and corporate communications are carried out in a very tactical manner. This means that everyone involved viber data works with assumed objectives that they have come up with themselves, or with vague guidelines about which there is a certain level of agreement.
A corporate influencer program is not a separate project, but is part of the company strategy and is closely linked to the communication strategy. The less there is a comparison here, the more the actions of the individual may only contribute to their personal goals. A common, larger whole was never defined together. Anyone who wants to contribute to the company's success as a brand ambassador needs information about what this success will look like and how it should be achieved. Therefore, the development of strategic goals and their preparation for communication within the company is essential.
In a corporate culture where everyone feels they are contributing together, a brand ambassador strategy can best develop and then achieve the best impact both internally and externally.
4. Mission Statement and Values
No member of the workforce gets involved as a brand ambassador just to contribute to profit goals. Commitment as a corporate influencer – and identification with the company in general – always has something to do with the values of those involved.