Sometimes you wish a clip was just a few frames longer. That's where Generative Extend comes in. Adobe Firefly analyzes your video footage and intelligently adds extra frames to reach the desired length. That way, you'll never have to miss out on valuable footage just because the clip is too short.
Integration of third-party models expands possibilities
Adobe goes one step further and opens Premiere Pro to third-party AI models. For example, OpenAI's Sora can be seamlessly integrated to generate suitable B-roll material using simple text prompts. Runway finland phone number data AI's video model can also be used directly in Premiere Pro to create new video clips and insert them into the timeline. This flexibility allows editors to choose the best model for their project.
Transparency through Content Credentials
With the introduction of Content Credentials in Premiere Pro, Adobe is committed to transparency in the use of AI. Users can see at any time whether and which AI models were used to create media. This way, you always have an overview and control over your projects.
Conclusion: AI inspires creativity in video editing
The integration of AI functions in Adobe Premiere Pro opens up completely new possibilities for video editors. Time-consuming tasks such as adding or removing objects are made much easier by models such as Adobe Firefly. The ability to extend clips using Generative Extend is also a real game-changer. I find the opening of Premiere Pro to third-party models particularly exciting. This opens up countless combination possibilities and editors can choose the best tool for their requirements. Personally, I am looking forward to testing OpenAI's Sora for generating B-roll material. Of course, the use of AI also raises questions, such as the authenticity of the material. But with Content Credentials, Adobe creates transparency here and enables an informed decision.