The 5 stages of the customer journey for an equestrian business

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First of all, be different, offer a clear offer that addresses a problem.

Don't become the umpteenth online saddlery that offers the same thing with the same speech. Find your identity, your "personal touch"!



The stages of the customer journey: optimize your marketing funnel
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Understanding the Marketing Funnel: A Complete Guide romania whatsapp number database to Optimizing Your Customer Journey

The marketing funnel or customer journey is a model that represents the buyer's journey, from awareness of a need to purchase and loyalty. This concept is important to understand to help you optimize each step of the process in order to convert prospects into customers.

There are 5 steps that apply to almost any type of business, whether you're offering products or services:

Let's detail all these points one by one.