Social analytics and content personalization

[zakiyatasnim]

What's next? The number of SuperApps will grow, and competition will intensify. Users will only benefit from this.



Video
How it all began. The production of video-enabled devices, such as cameras and other consumer electronics, was expected to grow. It was believed that by 2013, a quarter of the information people would receive would be through video.

What now? Last year, YouTube was the second most popular website in the world, losing first place to Google. The most downloaded app was TikTok — 850 million downloads.

What's next? Video quality will improve, and TikTok will be replaced by other mobile video platforms.

How it all began. “When customers are online, they’re letting you know what they like. Social analytics is a key area for data segmentation. It provides valuable insights into consumer behavior and what they’re passionate about,” Rob Ash, general manager of IBM’s business intelligence division, said in 2010.

What now? It has become clear that content personalization lithuania number data puts the user in an information bubble, and social analytics is more like surveillance. In 2021, Apple released the beta version of iOS 14.5 with a feature to prohibit data tracking for advertising personalization.

What's next? Internet of Behavior (IoB) is a new concept based on IoT. It is a technology for tracking behavior and managing the data that influences it. Facial recognition, location tracking, and big data processing.

Which never came true. Ubiquitous computerization. Consulting agency Gartner predicted a third wave of computerization, with devices completely transparent to users. Traditional keyboards and screens disappear, lighting and climate control in the room is carried out using biometric sensors, and you don't even have to think about parking - a "smart" car will do everything on its own.



Electric cars
How it all began. In 2003, the startup Tesla was founded in Silicon Valley. The first production car began production in 2008, and by 2012, 2,600 units had been built. The next model went into production in 2012 and is still in production today.