WhatsApp
Just like the format of messages differs across channels, so do the CTAs. If we take the example of Swiggy Dineout above, we will see how the CTAs differ across both channels.
In the case of the in-app message, the **Book Now** CTA appears prominently on the offer tab. By clicking on this CTA, users are automatically redirected to the list of restaurants offering the offer.
In the case of the Whatsapp message, there is a link instead of a specific CTA. When clicking on the link, users are redirected to the app on the same page as the book now CTA did .
If you look closely, the words in the messages differ, but they refer france whatsapp number database to the same offer. How do you know? Look closely and you'll see Match Mania, the name of the offer mentioned in both messages. So, consistency is offered with a suitable CTA leading to the same end goal.
WhatsApp
Defining the right CTA is essential to driving users to the next stage of the funnel. Make sure your CTA doesn’t alienate your users, but rather acts more as an extension of the experience you want to offer.
5. Take advantage of automation tools
Multiple channels and lots of user interactions can quickly become overwhelming if you don’t leverage automation for your omnichannel marketing. Automation tools can streamline the flow of communication across multiple channels. Here’s how to leverage automation:
An email marketing system can help you schedule pre-set newsletters, promotional content, and follow-ups to one-on-one conversations with potential customers. These automated drip campaigns can help you save time and reduce manual work so you can focus on refining your marketing strategy to get better engagements.
Automating social listening can help you respond to mentions of your brand instantly and generate a ticket for your customer support team to handle. Despite being an automated response, this reduces wait time for your users.