At the beginning of January, several blogs reported that Facebook would be expanding the targeting options for Dynamic Product Ads. As described above, DPAs were previously purely retargeting based on interaction in the shop. The expansion will provide more options in the future that are quite impressive.
Dynamic ad targeting may soon also reach users who have engaged with content on Facebook or surfed websites similar to our product.
Now, if someone has been browsing for furniture across multiple websites, Facebook may infer that this person is interested in buying a couch, and they may be a good candidate to serve a dynamic ad for furniture
Facebook verbatim
The key here is “…browsing for furniture across multiple websites,…”. Not just our websites. All websites!
The broader point here is that dynamic ads – which has primarily only venezuela mobile numbers list been used for remarketing – are now becoming much better at predicting intent by allowing advertisers to use multiple signals for targeting, including activity on Facebook such as Likes and ad clicks, and also activity off Facebook such as website visits.
Facebook verbatim
A user could search for a specific product in several shops and/or interact with content on Facebook, giving Facebook signals that indicate a very likely purchase intent.
This means that advertisers can target their advertising activities after the rollout to people who are very likely to be interested in their products but who have not yet visited the shop. Wow!
We in Germany will probably have to wait a little longer before we can enjoy the update. A number of selected e-commerce advertisers in North America currently have the opportunity to test the new feature. Based on the feedback, there will be a larger rollout in the coming months. We're looking forward to it and I'm sure you are too.