Targeted advertising in VK: how to launch

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Not suitable for sites with a small amount of information, categories, products/services: there are few promoted queries and landing pages, so the positive dynamics will not be so obvious.
The results are not recorded for specific requests, and the contractor is not obliged to collect statistics on them within the framework of this KPI (if necessary, the client will have to collect statistical data independently).
This is roughly what the traffic forecast looks like:

Example of traffic forecast
So, the choice of KPI is influenced by the resource’s features:

How website features influence the choice of KPI
If necessary, you will be able to track the effectiveness of the campaign by both traffic and positions, but you will have to do this either for an additional fee to a contractor or independently.

Behavioral factors
Behavioural factors play an important role for search engines such as Yandex and Google. They reflect the activity of users on the site and their behavior during the visit. The main indicators that influence behavioural factors include:

CTR of a website in search results is the percentage iran telegram data of users who go to your website after viewing it in search results.
Average Time on Site – How long users spend on average on your site.
Average bounce rate is the percentage of users who leave a site immediately after viewing just one page.
Page View Depth – How deeply users explore your site by viewing different pages.
Tracking and improving these metrics will help increase the effectiveness of your site and its attractiveness to search engines.
Now that we have decided which KPI to choose for a particular project, it is time to learn how to predict the result. Read more about this in our book " Non-standard SEO: how to speed up promotion in search engines ".

You have probably come across a similar offer: "I will set up targeted advertising in VK. In this article, we will tell you how to do it yourself. Today, VKontakte can be called the largest social network in Russia. There are potential consumers for any field of activity. You can do promotion using ads in communities or targeted advertising VK. The first option allows you to attract the attention of subscribers of popular publics. This is done through a market platform, to which communities with a large reach are connected. Targeted advertising is not the same as contextual advertising. It has its own subtleties in setting up and choosing the target audience (TA) according to various parameters.