The 5 A's of Marketing

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Marketing is moving fast, and it is no secret that the digital age has changed the way many companies do marketing. What worked before no longer works and new methodologies are needed to reach consumers with effective and timely communication. Today we are going to talk about the 5 A's of current marketing.

What is the 5 A's of marketing strategy and how does it work?
If you are a marketing expert, you will know that for years, the consumer flow had been defined under the AIDA method : Attention, Interest, Desire and Action. But in recent years, changes in the behavior of consumers, whom we now also call users, Buyer Person, Leads or Influencers, depending on the state in which they are in our flow or conversion funnel, have caused the AIDA method to evolve into the methodology of the 5 A's of marketing proposed by Philip Kotler in his book Marketing 4.0.

The 5A methodology seeks to efficiently evaluate each phase in the conversion funnel, in order to keep the user or consumer interested in the product or service offered by a brand, providing and accompanying them at different times, all in search of making them see a differentiator that invites them to make a conversion (Purchase, registration or sign-up).

The 5 A's of Marketing methodology consists of the following phases:


Attention
In this phase we focus on the attention that a user kuwait whatsapp data have on your product or service. Can you imagine how many advertising impacts a user can be exposed to when browsing the Internet?
Without a doubt, the Internet is a medium that really allows us to have a high reach, but where we also compete with millions of brands that seek to capture the attention of the same users. And not to mention traditional media. That is why this phase consists of finding a creative strategy capable of generating interest and attracting attention.

Attraction
You have already managed to capture the attention of your next client, now you must think about how you are going to attract them. Without a doubt, attracting is easy for many brands that already have a power of influence over their audiences, but in the case of a new brand, it will need to generate very creative and credible actions that in one way or another manage to attract its consumers. For example; a campaign with influencers talking about your product.

Ascertainment
At this stage, the branding and content generation strategy will be of fundamental importance. All consumers, when attracted to your brand, product or services, will begin to use the Internet as a means to search for relevant information, thus gaining more confidence to become customers.

It will be essential that every time a user or consumer researches your brand, they find relevant information, valuable content and good experiences from other customers so that they remain interested and have a greater chance of making a conversion.

Action
The fourth phase is related to AIDA. We call Action the moment in which the user makes a conversion, whether it is a purchase, a registration, downloading content, or whatever you have set as a conversion objective. It is the point where the customer-brand relationship begins.

Apology
When we talk about apology, we refer to the phase in which the client already feels an affinity with the brand, he is already loyal because he feels identified and happy with either its products or its services.
This phase is very important, because it is when you start to see the best results of your entire strategy. Imagine your loyal clients, speaking well of your products on social networks, inviting their followers or friends to get to know your brand. I think that is the ideal state where we all want to take our clients. This is where you must focus a lot of efforts to ensure that that client who already trusted and believed in your services or products, always remains loyal and willing to give you many likes and recommendations.

Now that you know the 5 A's of marketing methodology, would you like to implement it in your brand or company's strategy?
Without a doubt, it is a methodology that works and gives results, and it takes time to be implemented. As you could read, marketing focuses on the user, on the person, with the clear objective of attracting strangers, converting them into clients and getting them to become fans of our brands. Make sure to define a strategy focused on satisfying your consumer, attract them, give them the content they are looking for, make them feel important, close them and then make them fall in love, build loyalty, and never forget to continue nurturing that relationship because it will be the seed of many new clients.