Determining the frequency of queries in Yandex

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The frequency of Yandex queries is an important indicator that needs to be analyzed if your business is on the Internet. This data will be needed to create relevant ads in Direct and write articles for promotion in the search engine. In both cases, the materials will be shown to those people who need them according to the request in the search bar.

All Yandex queries are divided into four groups: from high- to micro-low-frequency. They have their own pros and cons in promotion and their own goals. If a person entered the word "sneakers" in the search bar, this does not mean that he is going to buy them, accordingly, such a key is not suitable for an advertisement. If you still use it, it will look like shooting a cannon at sparrows. Moreover, such a key is also very expensive. But let's talk about everything in order.


Meaning and definition of query frequency in buy weight loss leads Yandex
The frequency of Yandex queries demonstrates the number of certain phrases entered by Internet users in the browser search bar over a period of time. Webmasters use this term to denote numerical indicators demonstrating how many times keywords entered the search for a selected period of time (usually 30 days). The frequency of Yandex queries by words is important statistical information that is used in various areas: advertising, Internet marketing, website promotion.


Depending on the frequency of user input into the search bar, there are four types of queries:

High-frequency (HF). Such phrases contain only 1–2 words. The number of unique queries in Yandex search for them is at least 10,000 per month. It is very difficult to bring an Internet resource to the top of search results using high-frequency queries. There is a lot of competition in this segment.

Mid-frequency (MF). The number of users who search for information on such queries during the month fluctuates between 1,000 and 10,000. Here the competition is not as strong as on HF, and the efficiency still remains at a good level. At the same time, the conversion rates on MF phrases are in the range from high to medium.

Low-frequency (LF). They are requested in search approximately 100-1,000 times monthly. They are good to use for website promotion and advancement, increasing traffic.

Micro-low frequency (micro-LF) calls are requested no more than 100 times per month.