I don't want to hide the fact that social media marketing also carries risks. The classics that are mentioned again and again and listed in specialist literature are:
reputation
This is what most people are initially most afraid of. Negative comments, negative reviews and possibly even a shitstorm that cannot be controlled. Ultimately, the fear of damaging a company's reputation. In my experience, however, these potential risks are very low, especially for small companies. Greater risks lie in mistakes made in the following points:
Legal
Out of ignorance, you can jordan telegram screening easily violate copyright law, the law against unfair competition or the Telemedia Act as well as the GDPR and the terms and conditions of the social networks themselves.
data protection
Here, companies (yes, even sole proprietors) are being held more and more accountable by our legislators - including in social media channels. Not knowing the minimum requirements, for example which information obligations you have to comply with, can lead to a warning under certain circumstances.
Security
What can happen? Accounts can be hacked, including access to your advertising accounts and thus to your payment information. Third-party content can be posted on your profiles, which may lead to your account being blocked.