If visitors visit the site often, it means they are loyal. To find out what the daily traffic of the site is, go to the "1 day" tab in Yandex metrics.
This indicator is calculated by web analytics counters.
How to improve: provide more new and interesting content to users. Track visitors' actions, check what they view longer, and what they don't pay attention to at all and just scroll through.
Churn Rate (in percent)
Churn rate
This is the number of users who made only food and beverage email list one visit and never returned to the site (during the time period you are interested in).
It is calculated as follows: the number of visits at the beginning of the reporting period minus the number of visits at the end of the period. Then this figure is divided by the number of visits again at the beginning of the period. The indicator is presented as a percentage.
Abandoned Carts Rate (Percentage)
The number of users who added a product to the cart and did not make a purchase is taken, divided by the number of all visitors who added a product to the cart, and multiplied by one hundred. For online stores, for example, this is a very important indicator.
How to improve: find out what made the visitor abandon the shopping cart. Provide full and clear descriptions of the products, ask for a minimum of data for registration, make the transition to the shopping cart quick and make it accessible for use on mobile devices.
Number of outputs
This metric shows how many people (in percentage) left a specific page of the site.
To calculate it this way: divide the number of exits from a specific page by the number of visits to it and multiply by 100%.
How to improve the indicator: if people often leave the site pages, it means that the interface is inconvenient to use or the content is irrelevant to queries. Analytics, in particular Yandex.Webmaster, will help you understand what exactly is wrong with this site metric.
The system will provide information about the behavior of visitors, and indicate at what point they leave the site. This way, you will understand which elements require improvement.
Number of target visits
Number of target visits
These are visits that ended with a target action (a person called, filled out an order form, made a purchase, etc.).
Hint: to perform a site analysis specifically for this metric, you need to specify the purpose of the visits you are interested in in Yandex.
How to improve the indicator: increase conversion (so that as many visits as possible end with the target action), work on the design, user-friendliness of the interface, publish relevant content. Use Yandex.Webvisor to track user behavior and improve weak points.