Although the reasons why these types of videos generate satisfaction are still debated, there is no doubt that they are a very valuable tool to attract users to your brand using sensory marketing .
Some data:
Increase the CTR rate.
Increase the probability of purchase by up to 64%.
They promote interaction.
They generate engagement.
They contribute more to SEO than an image.
They increase the residence time.
You're probably wondering right now: but how can a watermelon jordan mobile database cut into pieces help increase your business' conversion or sales rate?
The secret is in the mass: why does destruction make us happy?
Perhaps the reasons why satisfying videos are so popular make you lose faith in humanity or in yourself, and what these five-minute videos show is that watching an object break, especially if it's a valuable one, gives us pleasure.
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Another cause could be laziness.
According to psychologist Amaya Terrón, we end up so exhausted after a long day at work that we need content without narrative to disconnect “it gives us a feeling of security and control.”
These videos are perfect, they are mechanical, predictable and hypnotic processes.
A 1979 study at the University of Wisconsin, "The Pleasure of Destruction: The Role of Uncertainty," found that of three destructive acts, the one that provided the most pleasure to viewers was one in which they did not know when or how it would occur.
This confirms the hypotheses of some psychologists and YouTubers dedicated to satisfying videos: the key is human curiosity.