Choose your social media channels
Make sure you know your target audience and which social media platforms are best to target them based on their demographics.
In general, LinkedIn and Twitter are more effective for businesses, and Facebook for B2C audiences!
However, it mainly depends on where the business's target audience is and how you go about reaching them!
It’s definitely a balance between prioritizing the romania telegram number database platforms that perform best and staying consistent across other places your audience is active. It’s important to optimize content for each platform.
Watch the trends
You'll start to notice trends after you've done an audit of your content or competitors. Use this information to your advantage when creating your calendar. Take note of the topic, time, and day of that content, as well as the platforms where it performed best.
Define each step of the content process before publishing for all types of content you will be creating. This is useful if you are a freelancer, but for larger organizations it is almost essential, as the content may have to go through a number of steps before it gets published.
Once defined, add these sections to your content calendar, and indicate the name of the person responsible for each step.