Measure actions to ATTRACT :

[rochon.a1.119]

If your job is to explain and communicate the performance of the corporate website within the company, remember the importance of tailoring the message to the intended audience.

If you adapt your speech, they will understand it better and become aware of the importance of your company's digital budget, speaking in terms of business management indicators.


Although in some cases it is possible to generalize, business management indicators must be defined according to the needs and reality of each company.

The design and implementation of management indicators helps companies to adapt quickly to market changes, to make decisions that facilitate their continuity and growth, and to detect and anticipate business deviations that may occur.

Business management indicators require a good analysis and a israel mobile database measurement plan customized for each case.

However, below I share some examples of basic indicators depending on the type of website:

If your company's website is corporate
The purpose of corporate websites is to build loyalty among the people who visit them and to generate interest in the brand.

Based on my experience, I advise you to measure the evolution of the following web management indicators:



Traffic acquisition: origin of visits, visits that have arrived from the Internet, visits that have typed in the name of the company (they know of your existence).
Visitor loyalty: new visitors, returning visitors, percentage of new and returning visitors.