What is the difference between usability and user experience?

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Usability and user experience are two concepts that have to do with websites and that are often confused. Today we are going to explain what they are and how you can apply them to your website.

What do usability and user experience mean?
Usability is, in a nutshell, the ability of a website to be navigated by the user quickly and easily. In other words, a website will be usable if the person visiting it can do what they need to do in just a few steps and in a short amount of time.

But for a more comprehensive definition, it is best to review the one given by the ISO 25010 standard , which defines usability as the "capacity of the software product to be understood, learned, used and be attractive to the user, when used under certain conditions."

web usability
You may be wondering what factors favor the usability of a website . Well, some of the keys to achieving a usable site are:

Using eye-catching photographs , for example, if you poland number data an online t-shirt store, it will be beneficial for the usability of your website if the photos are at a size where all the details of the garments can be perfectly seen.
Loading time is also essential, since if a website takes too long to load its sections, it can cause the user to abandon it.
It is also important that the design is clear and simple. It is not advisable for the background image to be too busy; it is better to rely on plain backgrounds.
You should pay special attention to making your website easy to navigate ; don't make the menus too complex. The fewer sections there are on it, the better.
But perhaps the most important thing of all is that your website is accessible , that is, that anyone, regardless of their difficulties, can navigate it without problems.

On the other hand, user experience , abbreviated as UX, is the set of sensations that a visitor to your website has experienced during the time they have browsed it and after doing so. It also has a more exact definition in the ISO 9241-210 standard , which speaks of user experience as "a person's perceptions and responses to the use and anticipated use of a product, system or service."

If a user has managed to find what they were looking for on your website in an easy way, the experience will have been good. Therefore, we could say that, although they are not the same, usability and user experience are two closely linked concepts.

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Now that you know what usability and user experience mean, review your website and see if it is pleasant for your visitors. And to have a good website, you will need the best connection , so sign up for one of our telephone and Internet rates for companies now ! Call us free at 1496 or visit our website and we will inform you without obligation about the best offer for your business.