Working filters of Yandex and Google

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Having learned about possible sanctions from search engines, site owners spend a lot of effort and time to determine, based on indirect signs, which filter the site fell under: in theory, this should help in the fight against penalties and the return of lost positions and traffic.

This is the traditional approach of an old-school SEO specialist, who a priori considers the search engine to be an enemy, inventing new filters and tricks just to prevent him from working and earning. If you share this opinion, then checklists are useless for you: search engines will always be at least a little ahead of you, and your sites will fall under new sanctions.

But for marketers and webmasters who perceive Yandex and Google as assistants, not as opponents, this checklist will be very useful. If you understand why you were penalized and hotmail email list what exactly, you will have a chance to correct your mistakes and improve the site's position.

The essence of the error Possible Google Filters Probable Yandex filters How to fix
Incoming links are bought, bartered, illegally obtained or secretly placed Manual sanctions or “Penguin” "Minusinsk" Get rid of unnatural incoming links. Use a special Google service to reject them.
The site does not have unique content; there are stolen or automatically generated texts, rewrites "Panda" AGS, filter for duplicate snippets Remove all stolen and low-quality texts from the site and fill it with your own high-quality content
Lack of care for the user: design from the 90s, poor functionality and usability, advertising on the first screen, long “sheets” of text "Panda" Filter for aggressive advertising and AGS Take care of user convenience
Ignoring recommendations and mandatory technical requirements of search engines “Panda”, penalty for low loading speed, filter for the fact that the site is not optimized for mobile devices AGS, penalty for not being optimized for mobile traffic and incorrect redirects on mobile devices Meet search engine requirements
The texts are overloaded with keywords "Panda" "Baden-Baden" Write content for live users and remove unreadable SEO texts
Manipulation of behavioral factors Algorithmic Penalties: Inflated Metrics Will Most Likely Not Be Taken into Account by Google Filter for cheating Give up dishonest practices, think about your behavior (several months in advance)
Selling links "Panda" AGS, "Nepoth" Stop trading links
Posting adult content Filter for adult content Filter for adult content Remove this content from a non-adult site
Minor violations: spam on forums, use of doorways and cloaking "Penguin", "Panda" "Minusinsk", AGM, algorithm for fraudulent promotion methods Promote the site honestly
There were no violations, but there were problems with traffic from search engines "Penguin", "Citation" “Minusinsk”, filter for cheating behavioral metrics Contact the search engine support service if the site has been sanctioned due to the machinations of competitors, and contact Platon if competitors are inflating your behavioral metrics with special services. Remove the negative factor - links from suspicious sites
Launching several similar resources to monopolize positions in search results Affiliate Filter Affiliate Filter Choose one site and focus on its development, and create additional ones when users need them
If you have realized that it is easier and more accurate to predict search engine sanctions based on the incorrect and dishonest promotion methods you have used, then you can consider that you have crossed over to the good side.

Filters such as AGS, Panda, Penguin, Minusinsk and a number of others protect users and honest webmasters from competitors who are ready to promote their sites by any means, including the most manipulative ones. They do not want or cannot develop their web resources, invest in them and offer the audience something truly valuable. That is, with all the differences in promotion in Google and Yandex, strict restrictions and barriers are a benefit for everyone and a way to stop manipulators.