SEO promotion for informational queries

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Users entering search phrases of this type into the line make up the target audience of blogs and information portals. Commercial sites can also use such queries for promotion. The only difficulty they may face is the inability to convert the received traffic into buyers and clients.

SEO promotion for informational queries

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A common mistake of an optimizer interior designers service email list promoting a site using information keys is the lack of a detailed answer to the user's question. Let's say a person decided to make wine at home and contacts the system with a corresponding request - "how to make wine yourself". In the search results, he is offered a link to the site of a winery that organizes paid tastings. The user goes to the page in the hope that there are recommendations for novice winemakers, but not finding any advice, closes the page. This negatively affects the assessment of behavioral factors, the page is ranked worse by the search engine. As a result, instead of the desired new clients, the site gets a lower rating.

To avoid such mistakes, pay attention to the following points:


By clicking on the link, the user should immediately see the information he needs. Ignoring his needs will lead to a refusal to continue viewing the page.



The information provided should be as complete as possible to minimize the need to continue searching on other resources.



Interesting content, the author's professionalism, and the text's support with clear infographics, diagrams, and tables convince readers of the site's expertise and inspire trust in the resource.



The commercial component should be almost invisible. First of all, the user came for reliable information on the topic of interest to him. When his need is fully satisfied, you can delicately and unobtrusively offer him a product or service that corresponds to the topic.


In recent years, business owners have increasingly promoted trading platforms for information requests. This suggests that they have begun to look more broadly at the possibility of telling potential consumers about their offers and are trying to do this not directly, through advertising, but by providing accurate and professionally presented information on the topic of their area.

Download a useful document on the topic:

Checklist: How to Achieve Your Goals in Negotiations with Clients
Thus, PVC window installation companies can use the key phrase “how to install a window yourself” for promotion by posting a video with detailed instructions on the blog. The emphasis is on how many nuances the master must take into account during the installation process and how difficult it is to do this work correctly without experience. As a result, many users will prefer to order a turnkey installation than to do it themselves.