So what are the best practices for keyword research?

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Google Trends data can be sorted in real-time from the time of the search (last seven days) or by a specific range (2004 to 36 hours ago).

Originally, Google Trends was a way to analyze and aggregate user interest in various topics or domains. It has evolved into a big data tool with a much greater storytelling capacity, including assessing public reactions to real-time events or other news in the near future.

The tool also impacts the way various research studies are conducted and tends to continuously inform how users systematize research data to their advantage. Through Google Trends, users can track trends in social attitudes, political issues, sports, entertainment, or any other area that matches their interests.


Google Trends can be used for everything from technology south korea telegram number database forecasting to search engine optimization. How you use Google Trends depends on what you want to get out of it. Business owners can get an idea of ​​what products and services are in demand in different countries.

Social media managers can track the success or popularity of athletes, artists, and other influencers. Advertisers can save time and money by getting accurate numbers on what’s working and what’s not in a martech stack or other mediums.

For example, here's a screenshot of Google searches for "Taylor Swift" since December 29, 2019. You'll notice a spike towards the end of July 2020, when she released her album "Folklore."


You can sort data by category, type, region, or time period. As you become more comfortable with Google Trends, you can use trending topics, trend forecasts, and find related queries to optimize your local and video SEO.