You probably already know this, but in case you don't, PPC stands for Pay Per Click, which is known as advertising that can be done on search engines or social networks, among other platforms.
It is possible that telling you that PPC and Inbound Marketing are complementary strategies may shock you a little, and if it doesn't, it is because you do not know the background of each of the strategies that we have mentioned.
Inbound Marketing is a strategy based on organic qatar email database free positioning that places the consumer at the center of its strategy.
Therefore, it can be concluded that Inbound Marketing was born with the objective of satisfying the needs of its target audience.
PPC , as traditionally approached, is considered a more intrusive form of advertising, which interrupts the user's browsing to offer a company's services or products without the user having shown interest in said services or products.
As you can see, we are faced with an Inbound strategy and another considered Outbound, something that at first glance may seem incompatible, but what happens if you give it a twist and take advantage of the positive properties of one to promote the growth of the other?
This is what happens when you use Inbound advertising.
Inbound advertising is when PPC is used but, instead of promoting a product/service, quality content is promoted that can satisfy the need of a potential consumer.
For example, you could do PPC on an eBook that explains what Inbound Marketing is and how it can help you improve your business.
This Inbound advertising has two main benefits :
Accelerate results
The investment is quicker to recover, as you do not have to wait as long to see results.
Greater and better segmentation of the target audience you are addressing
This is, without a doubt, the strong point of the PPC.