To learn if a lead is a strong match, you can:

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1. Lead Generation: Get New People in the Door
Lead generation is the process of finding people or companies that might be interested in your product or service with one ultimate goal: getting their contact information.

It’s the starting point for every single customer relationship you’ll build.

Both you and your marketing team can bosnia and herzegovina telegram data capture leads from various sources, including: :

Landing pages for a valuable resource, like a free tool or a downloadable ebook
Social media content like scheduled or live videos, custom graphics, or customer testimonials
Marketing campaigns like trade shows, billboards, or paid ads
Hosted webinars and virtual conferences
Cold outreach to potential customers over email or phone
2. Lead Qualification: Find Out if You’re a Match
Not all leads are created equal, and not every person that hands over their email address or phone number are a match for what you sell. That’s why lead qualification is important.

At this stage, you’re collecting lead information—their needs, demographics, decision-making process, budget, and more.