What a targetologist should be able to do

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Of course, with such funds you can entrust the launch of the campaign to a special agency or invite a cool freelancer, a professional in his field. Advice: when you just start cooperation, control the budget expenditure and demand a report on the results of the work every week.

It is not enough to get acquainted with the work of the advertising account in the social network to become a competent targetologist. It is necessary to have a whole range of other skills. You need to be both a copywriter and an analyst, and be able to use photo and video editors. A targetologist without experience working las vegas email list with these tools is a “so-so” specialist. Below are the main skills required for the job.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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The first skill is performing marketing analysis.

It is very important to understand from the very beginning who the target audience of the project is. This means that you need to draw its portrait and see how it is comparable with the settings of the advertising account that you are going to use.

What a targetologist should be able to do

Source: Pasuwan / shutterstock.com

If you hired a freelancer for the job, he will interview clients. And if you have your own targetologist on staff, he will receive the necessary information from sales managers. In any case, it is important to choose the right questions that will help find out the necessary information about potential buyers. And this is not always easy. Often, clients or sales department employees themselves, not understanding what is required of them, present essentially useless information.

The second skill is the use of graphic and video editors.

In an advertising block, a picture or video clip is often of decisive importance. Often, finished materials require revision, adding text or removing unnecessary elements. There are special tools for this, in particular, online editors (graphic and video), such as SUPA and the like. Even if the targetologist does not have professional programs, he should be familiar with these options.

The third skill is using web analytics services.

How can you understand how effective your campaign was? With the help of special analytical systems, such as Yandex.Metrica and Google Analytics. The data collected in them makes it clear who came through the ad, what actions they took on the site, and what needs to be changed in the settings.

If the targeter does not have such information, it is impossible to evaluate the effectiveness of the promotion and demonstrate specific figures to the customer.

An experienced specialist should be familiar with the principles of installing counters and working with pixels. Yes, setting up codes is the job of a programmer, but it is the targetologist who specifies the task.